A project to redesign a stock trading mobile app, focusing on improving real-time market updates, personalized watchlists, portfolio tracking, advanced charting tools, and instant trade execution. The redesign aimed to enhance usability and functionality for both new and experienced traders.
A project to redesign a stock trading mobile app, focusing on improving real-time market updates, personalized watchlists, portfolio tracking, advanced charting tools, and instant trade execution. The redesign aimed to enhance usability and functionality for both new and experienced traders.
A project to redesign a stock trading mobile app, focusing on improving real-time market updates, personalized watchlists, portfolio tracking, advanced charting tools, and instant trade execution. The redesign aimed to enhance usability and functionality for both new and experienced traders.
Client
Elite Group
Services
Mobile APP Design
Redesign
Industries
Trading
Date
January 2023
What my team did
What my team did
What my team did
A leading New York POS system provider needed a complete revamp of their product to better serve the countless Bodegas that rely on their systems daily. The goal was to modernize the design while creating an intuitive, user-friendly experience that would streamline operations and support business success.
Using a design thinking approach, I conducted in-depth research with Bodega owners and employees to understand their workflows, challenges, and needs. This insight shaped a POS system that combines modern aesthetics with practical functionality, addressing real-world pain points and exceeding expectations.
The redesigned system offers a clean, intuitive interface and simplified processes, enabling store owners to focus on running their businesses effectively. By eliminating unnecessary complexities, the new design transforms the daily operations of these essential businesses.
Competitor Analysis
Competitor Analysis
Competitor Analysis
Competitive analysis is essential for crafting a strategic approach to product design.
To ensure success, I conducted a detailed exploration of the POS system’s competitive landscape. This involved researching key competitors, analyzing their strengths and weaknesses, and understanding their offerings in both local and broader markets. The process included product interactions, reviewing marketing strategies, comparing pricing models, and analyzing customer feedback.
The insights from this analysis provided a clear view of the competitive environment, helping identify untapped opportunities and avoid common pitfalls. This informed a strategy that positioned the product to deliver the best possible experience for users and drive business growth.
