Client
The Collaboratory
Services
Landing Page
SaaS
Redesign
Industries
SaaS
Date
January 2023
One of the core features improved was the Private Search tool. Collaboratory wanted to provide customers with a solution to reduce time spent searching through internal documentation stored across several platforms. The Private Search tool allows customers to retrieve internal information, including graphics and data, and reduces the time spent sorting through vast storages of information. The goal was to make this feature more prominent and easier to navigate. A use case was identified where customers needed to alternate between searching private and public documents to curate content.
To address this, an easy switcher functionality was designed, making the transition between Public and Private Search more intuitive. Conversational UX was also implemented, utilizing a smoother, natural language-based interface to assist users in navigating the Private Search tool.
Through the discovery phase and user research, a high-impact feature was identified for improvement: the Refine Search tool. This feature lets users enter a search term and provide feedback on results with a simple click that gathers sentiment. Using this feedback, the product leverages AI to deliver more personalized content. Initially, the feature was underutilized, leaving its potential untapped. The UI was redesigned to improve visibility and usability, leading to increased usage and higher completion rates. This solution reduced bounce rates, increased engagement and conversions, and provided valuable insights into user behaviors and preferences.
The process
Collaboration with The Collaboratory team ensured a transparent process and aligned goals. A thorough evaluation of the existing product was conducted, including a comprehensive analysis of its features, functionality, and user journey. The Collaboratory provided valuable context, including web analytics data, user interview feedback, and stakeholder insights. This coordination helped lay the foundation for a successful redesign to improve the user experience and support product growth."


