A leading New York POS system provider needed a complete revamp of their product to better serve the countless Bodegas that rely on their systems daily. The goal was to modernize the design while creating an intuitive, user-friendly experience that would streamline operations and support business success.
Using a design thinking approach, I conducted in-depth research with Bodega owners and employees to understand their workflows, challenges, and needs. This insight shaped a POS system that combines modern aesthetics with practical functionality, addressing real-world pain points and exceeding expectations.
The redesigned system offers a clean, intuitive interface and simplified processes, enabling store owners to focus on running their businesses effectively. By eliminating unnecessary complexities, the new design transforms the daily operations of these essential businesses.
Stakeholder Interviews
Stakeholder Interviews
Stakeholder Interviews
I believe that stakeholders are crucial for gaining deep insights into the business aspects of a product. Involving them ensures a clear understanding of their needs and aligns the design strategy with their vision.
To gain these insights, I conducted thorough stakeholder interviews, engaging with individuals from the product team to top-level executives. These interviews helped immerse me in their business, identify core pain points, and understand their goals and challenges. By listening closely, I was able to prioritize opportunities for improvement that would most effectively enhance the user experience and drive business success.
Competitor Analysis
Competitor Analysis
Competitor Analysis
Competitive analysis is essential for crafting a strategic approach to product design.
To ensure success, I conducted a detailed exploration of the POS system’s competitive landscape. This involved researching key competitors, analyzing their strengths and weaknesses, and understanding their offerings in both local and broader markets. The process included product interactions, reviewing marketing strategies, comparing pricing models, and analyzing customer feedback.
The insights from this analysis provided a clear view of the competitive environment, helping identify untapped opportunities and avoid common pitfalls. This informed a strategy that positioned the product to deliver the best possible experience for users and drive business growth.
Segments
Segments
Segments
Optimizing the product for all user segments is crucial, especially for meeting the needs of both customers and cashiers.
Through stakeholder interviews and competitive analysis, I gathered valuable insights into the expectations of both user groups. These findings were strategically incorporated into the redesign process. By understanding the key needs of each group, I was able to ensure the product would serve both effectively.
Wireframes
Wireframes
Wireframes
With a clear strategic direction and insights in hand, I began the wireframing phase to build the foundational structure of the POS system. This included mapping out user flows, interactions, and information hierarchy.
Wireframes are key for aligning stakeholders, designers, and developers. They helped stakeholders visualize the product’s layout and flow, allowing for feedback and iterations. Reviewing wireframes together kept the team focused on meeting user needs. They also served as a reference for developers to ensure consistent functionality and design across the product.
Usability Testing
Usability Testing
Usability Testing
Usability testing goes beyond validating design decisions—it helps challenge assumptions and refine the user experience.
Before launch, usability testing was essential. Observing real users interact with the product allowed me to gather data on ease of use, efficiency, learnability, error prevention, and emotional reactions. For the POS system redesign, I tested with both customers and cashiers to refine the design based on their feedback and behavior.
Design System
Design System
Design System
The design system was key to creating a cohesive, scalable user experience. It helps improve workflow efficiency, collaboration between designers and developers, and ensures consistency throughout the product.
Product Screens
Product Screens
Product Screens
The new screens focus on intuitive navigation, modern design, and streamlining business processes. By addressing the needs and pain points of all users, the design makes tasks easier for cashiers and creates a better experience for customers.
